Kristin Ess Hair The One Purple Shampoo - Tone Blonde Hair, Neutralize Brass & Yellow Tones, Restore Shine - Sulfate, Silicone, Paraben Free - Color, Keratin Safe - 10 fl. oz.

Kristin Ess has created a purple shampoo that is perfect for toning blondes and brunettes while being sulfate-free. The shampoo contains Zip-Up Technology™, a proprietary strengthening complex that targets weak areas of the hair, "zipping-up" split ends and smoothing damaged cuticles. It also helps protect hair from environmental stressors and color fade.

For those who love ashy or pastel lavender tones, this purple shampoo can be used every time you shampoo. If you prefer more neutral tones, use it only as needed to reduce brassiness. It can be used on both natural and color-treated hair, with or without The One Purple Conditioner.

To achieve the best results, start with a clean and well-conditioned canvas. The sulfate-free cleanse and conditioning products deeply moisturize and leave hair looking shiny and full from roots to tips. The ultra-violet pigments in the shampoo help reduce brassiness, intensely tone the hair, and restore shine without sulfates.

To use, pump a quarter size or more of the shampoo into your palm, depending on the thickness of your hair. Massage it into your scalp to create a rich lather, focusing more on areas with brassiness. Let it sit a little longer on the roots before running it through the ends. Rinse thoroughly and follow up with conditioner or a hydrating mask for best results.

This product is cruelty-free, keratin-safe, and free of sulfates, parabens, and phthalates. It provides intense toning and shine restoration while keeping your hair moisturized and healthy.

product information: