Nexxus Blonde Assure Purple Shampoo, Keratin Protein 8.5 oz for Blonde Hair

Nexxus, a leader in salon-quality products, has recently revamped its popular Color Assure collection to incorporate scientific findings and natural ingredients, resulting in new products designed to prolong the vibrancy of colored hair. Through Proteomics studies, Nexxus scientists discovered that color loss and dullness occur immediately after hair is dyed. To combat this, they developed a unique blend called PROTEINFUSION, which includes Elastin Protein, Quinoa, and other key ingredients to create Color Assure formulas that maintain color vibrancy for up to 40 washes.

In addition to updating the look of the collection, Nexxus has expanded the Color Assure range to include new formats that offer a complete regimen for color care, simplifying the process of maintaining vibrant hair color. The range now includes a shampoo, conditioner, cleansing conditioner, purple shampoo for blondes and silver shades, and a deep treatment masque. One standout product is the Nexxus Blonde Assure Purple Shampoo, formulated with Keratin Protein for blonde hair. This purple shampoo is designed to neutralize brassy tones and enhance color vibrancy.

Nexxus recognizes that hair is primarily composed of proteins, and they utilize advanced scientific techniques to determine the specific protein needs of different hair types. By crafting customized formulas with proteins, Nexxus is able to revive and rejuvenate hair. The Blonde Assure Purple Shampoo is made with their exclusive PROTEINFUSION blend, featuring Keratin Protein and Violet Pigment to combat brassiness and provide long-lasting color care.

This purple shampoo is ideal for those with blonde, silver, or platinum hair, as it helps maintain color vibrancy while toning down unwanted brassiness. It provides a cooling effect, resulting in brighter, smoother blonde hair after just one use. The salon-crafted formula helps replenish and repair hair without weighing it down, promoting flexibility and suppleness.

Nexxus Blonde Assure Shampoo is part of a comprehensive color care system, designed to enhance the beauty of bleached, platinum, or silver hair. When used in conjunction with Nexxus Color Assure Conditioner, this color-safe shampoo delivers proven results, leaving hair revitalized and vibrant. Experience the difference with Nexxus hair color care products, tailor-made to meet the unique needs of colored hair.

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